Coops Bait n' Tackle

Through comprehensive research, Kate uncovered market trends, customer preferences, and competitive positioning, helping the retail start up refine its strategy for better engagement. Additionally, this entry showcases her design expertise through visually appealing assets created in Adobe Illustrator and Canva, as well as engaging content tailored to resonate with the identified audience segments. The project highlights her holistic approach to blending research insights with creative execution to drive brand growth.